What happens when the American West is seen through the lens of fine art? Beau Simmons is redefining the visual narrative of cowboy culture through the elegance of fine art photography. Transitioning from a successful fashion photography career, Simmons now focuses on capturing and reframing the Western lifestyle. With medium and large-format film photography, he brings a fresh lens to the traditionally rugged imagery of cowboys and ranch life, evoking luxury and cinematic nostalgia.
Beau Simmons, "Summertime Blues", 2024
From Fashion Runways to Dusty Trails
Simmons began his photography career in 2009, soon gaining recognition for his work with brands like Marc Jacobs, Guess Jeans, and Converse, and collaborating with top modeling agencies such as Elite Models, IMG, and Ford Models. However, his artistic interest in the Western lifestyle and the vast American landscapes drew him away from the fashion industry. He studied ranch life, documenting cowboys across the United States, capturing a culture often romanticized but rarely portrayed through a contemporary lens.
Capturing the Modern Cowboy
Simmons' photography explores the lives of modern cowboys, portraying their daily experiences with a cinematic quality that resonates with contemporary audiences. His collections, such as "The Western Collection" and "The Americana Collection," showcase scenes that combine nostalgia with modernity. They are informed by the artist’s respect for the traditions of the American West. Through his lens, Simmons elevates Western lifestyle art, creating a sense of sophistication that appeals to art connoisseurs and those passionate about cowboy culture.
A Luxury Lens on Americana
What sets Beau Simmons photography apart is the way he brings refinement to the toughness of cowboy culture. His work has been presented at respected art fairs, including Art Miami, where he gained recognition and established a visible presence in the art community.
Photographic Storytelling
Simmons' concern with authenticity goes beyond the Western lifestyle. As a strong advocate for veterans, he published his first coffee table book, "The Twenty-Year War," created in collaboration with combat veterans. This project was followed by a traveling exhibition in various museums after its release in 2021. He actively supports numerous causes, including cancer research, partnering with organizations like The American Cancer Society and the Careity Foundation.
Preserving a Timeless Culture
Beau Simmons' work helps preserve the timeless culture of the American West while reimagining it through a modern and luxurious lens. His talent for authentic storytelling inspires new generations and paves the way for exciting opportunities in the art world. Through his photography, Simmons positions Americana visual culture within the contemporary art scene.
