It's a secret address whispered between insiders.
In the heart of the XVIᵉ arrondissement, hidden away in an iconic fashion boutique, reveals the Appart Renoma. An unsuspected place that celebrates art, fashion and pop iconography in cleverly orchestrated excess. Maurice Renoma, cult designer and free electron of style since the 60s, has never conceived of art as anything other than in motion.
From walls to ceilings, everything here becomes a medium for experimentation, from Keith Haring-style wallpaper to XXL works of art that turn perspectives on their head. A jubilant playground, somewhere between Dada and pop culture, where rules are made to be broken.
There's an impractical bathroom inhabited by giant fish rising from the plastic waves of a submerged bathtub; there are televisions stacked like modern totems alongside improbable cuddly toys and triumphant ready-mades, not forgetting these mischievous photomontages, alongside his friend and alter ego Andy Warhol or the sultry Marilyn Monroe.
The designer invites us into his world, an artistic wardrobe populated by the unexpected, a quirky world in which pop culture is reinvented with AI sauce, a manifesto of art, style and audacity. L'Appart Renoma is not a museum, nor an art gallery. It's a mutant space, a laboratory for the eye and the body.
It's a tribute to visual culture, to the power of the image, to the permanent fusion between art and life that Maurice.
